Selecting Picture Mode
HOMEHOME Setting iconSetting icon All Settings iconAll Settings icon Picture Picture Mode Settings Picture Mode
Select the picture mode that is best suited to your viewing environment, preferences or video type.
When you use normal signals
Vivid
Sharpens the image by increasing the contrast, brightness and sharpness.
Standard
Displays the picture with normal contrast, brightness and sharpness levels.
Eco / APS
[The configurable items differ depending upon model.]
The Energy Saver feature changes settings on the TV to reduce power consumption.
Cinema
Optimizes the screen for movies.
Sports / Football / Cricket
Optimizes the screen for sports games. Sharpens the image of rapid movements such as kicking or throwing a ball.
The name of the sport may differ depending on region.
Game
Optimizes the screen for gameplay.
Photo
[ULTRA HD model only] This mode is optimized for viewing pictures. It displays photos smoothly while minimizing the loss of the original photo quality.
HDR Effect
This feature lets you enjoy a more dynamic, clearer image by correcting the light and dark areas of the display.
This feature provides a realistic image, even when the source image's gradation level is high.
If you set Picture Mode to HDR Effect, you will not be able to use some of Picture Mode Settings.
isf logoisf logo Expert (Bright Room) / isf logoisf logo Expert (Dark Room)
Allows an expert, or anyone who loves picture quality, to tune to the best picture quality. This option is an adjustment menu provided for ISF-certified picture quality tuning experts. (The ISF logo can only be used in connection with an ISF-certified TV.)
ISFccc: Imaging Science Foundation Certified Calibration Control.
When you use HDR signals
[Except for the Dolby Vision signals]
HDR Vivid
Sharpens the image by increasing the contrast, brightness and sharpness.
HDR Bright
The screen appears as a bright and colourful screen than the HDR Standard.
HDR Standard
Optimized the screen for HDR video signal.
If the Dolby Vision video signal is input to the models that do not support the Dolby Vision technology, It will be provide normal signals picture mode options.
The configurable items differ depending on model or country.
Depending on the input signal, the available picture modes may be different.
isf logoisf logo Expert is an option that allows an expert to fine-tune the picture quality using a specific image. It may not, therefore, be effective for a general picture.